I spent a decade understanding business problems.Now I build the software that solves them.
I find the bottleneck in your workflow and build the tool that removes it.
My career started where most people learn the hardest lessons — face to face with customers. In hospitality, I learned to read people, manage conflicts, and actually listen. Not just hear — listen.
I didn't have money, but I had ambition. Marketing became my path. I studied it, worked my way through small agencies and large ones, and eventually led the marketing team at PureGym. Close to a decade of understanding what makes businesses tick — from strategy to funnels to positioning.
I got good at spotting the one thing in a business's day-to-day that was eating hours. The process everyone complained about but nobody fixed.
After close to a decade, I realized the times had changed. Nobody wants to hear about ads anymore. The businesses I worked with didn't need another campaign — they needed better tools, better workflows, fewer hours wasted on things that should run themselves.
But something more fulfilling had been growing in me — the urge to build. I did an intensive full-stack development bootcamp. And then a Swiss school asked for something nobody had built yet.
They were tracking student competencies in spreadsheets. I didn't write a strategy deck. I built the platform.
That was the moment. I don't just understand the problem — I can solve it. byNas was born.
Three principles. Every project.
Problem First
I don't build software and hope it fits. I sit in your workflow, find the thing that costs you hours every week, and build around that — nothing more, nothing less.
End to End
One person. Full stack. Full accountability. No outsourcing, no handoffs. You talk to the person who builds it.
Compounding Results
One small tool that saves 20 minutes a day. That's 8 hours a month. 100 hours a year. That's the math I build for.
Kompetenzmonitor
Teachers were spending hours every week tracking competencies in spreadsheets. One tool. Hours back, every single week.
Live screenshots coming April 2026
I build software that solves real problems.
If you have one, let's talk.